A majority of the businesses today are small and medium businesses, with limited resources and capacity. If you want your small business to grow online, you need to focus on the growth of your business, which in turn means that you need to focus on good resources to have an effective and efficient growth.
Making the right choices when it comes to growing a business is sometimes difficult. Just because you are small does not mean that you can’t have big ideas. In fact, if you have a solid business plan and a little knowledge of how you can grow your small business on your own you can easily grow your business.
Before commencing any business just keep in mind making a good plan is highly required and making sure that the plan should get executed accordingly is the next big responsibility in order to have good growth.
In short, we need a plan for everything. The only thing that we lack is the tools which are to be used to grow your business according to the plans in this era of digitization where everything is done digitally.
Not to worry, in the era of digital growth there are many such tools present which will help your small business to grow digitally. In this blog, we are briefing up the sixteen different mostly Free tools that will help you grow your small business.
Before starting with the Tools let’s discuss what are the factors required to keep in mind while making the plan so that the tools can be used effectively and efficiently. Therefore, here we have put together a list of some of the best online tools that can be used to grow your small business and also organized them into the following categories:
- Project Management
The best part is, almost all of these online tools are either free to use or free to trial, so that you can see & analyze whether they’re suitable for your business, and they are totally risk-free.
- Research : For any small business, information is the key. Especially information about your products market and your preferred customers. It’s always been said that smart decision-making can make or break a business, and the smartest decisions are always the ones that are backed and followed by good data. That’s where the use of these online tools come in.
Tools helpful in Research:-
- Think with Google :
Think With Google is a powerful (and free) online tool which is specifically designed to help businesses to make better decisions. It uses Google’s comprehensive analytics to track consumers and market trends to give businesses insights into what customers are interested in, which makes it an essential tool for developing sound plans and strategies for business growth.
- Facebook Insights :
Facebook Insights gives aggregated information about the kind of individuals connected to one’s business through Facebook and Instagram. This free online tool will help businesses to focus on their content to reach an even wider audience to have growth effectively & efficiently. One can get information like age and gender breakdowns, education levels, job titles, hobbies, interests and more and keep them saved for future use to reach out the targeted audience according to the product/services offered.
- Survey Monkey :
Survey Monkey offers quality survey templates to help businesses in order to create professional surveys. The first level of SurveyMonkey is free, but if the business is in need of more options, then, they have to check out their paid packages. SurveyMonkey also offers detailed reporting to help businesses to get the most from their data.
- Budgeting : In any business from tracking expenses to running reports, the right budgeting software is required which can increase the efficiency of the business’ and streamline its workflows if properly integrated into your business’ accounting and financials, which is one of the major prospects.
Tools helpful in Budgeting :-
- FreshBooks :
It is designed for business owners on the go, FreshBooks is a great basic budgeting tool that works through a browser or mobile device. In this one can create and view estimates and efficiently control their budget with its expense tracking system. Freshbooks Lite package is well-priced, and it comes with unlimited expense entries, custom invoices, and other smart functionality, useful for business to run smoothly.
- QuickBooks :
QuickBooks is a tool which can automate virtually all of your financial tasks, from invoicing and billing to sorting out expenses and reporting. In addition to that, the user-friendly dashboard will let you track your budget easily. QuickBooks comes with pricing options, with the most affordable package giving a business all the key functionality needed to successfully budget for running a small business.
- MoneyVersity :
MoneyVersity is a personal finance tool with practical courses, videos, and a range of other content which is specifically designed to help small business owners to help master their money. All the content in it is free, there’s even a free demo for a quick overview of what’s on offer. In case if all of the above tools of budgeting are a bit frightening, MoneyVersity might help to revisit some money management basics.
- Marketing : For any small business, marketing is crucial. It’s even more important not to waste it. Knowing which tools to use can help you get the most bang for your buck. The right online tools will also help your brand get noticed by the right people.
Tools helpful in Marketing :-
- MailerLite :
In order to start with effective marketing, Email marketing achieves, on average, the best results of all digital marketing channels, and should be a part of any small business strategy. MailerLite easily lets you manage email lists, schedule campaigns, and analyze their impact. It’s an ideal choice for a small business. The free package allows you to send 12,000 emails per month and have 1,000 contacts.
- Grammarly :
Owning a small business means doing many things that don’t come naturally. Like writing. Whether it’s emails, a newsletter or your social media posts, Grammarly is a free tool that will help you write better. It easily integrates with a number of apps and tools to correct any mistakes as you go while giving you tips to improve your writing,in order to maintain the content related to business that is easy to understand.
- Canva :
Now, the next comes about design? What about designing attractive pots to retain and attract customers. Canva is a fantastic graphic designing tool for anyone who’s not actually a professional designer. Much like with writing, business wants their marketing to look professional, and Canva allows them to do exactly that. With tons of templates and quality graphics available, one can create posters, presentations, social media posts, emailers, blog graphics, and many more. They have a great free version, with affordable cost options with more features.
- Project Management : To reach the business goals, one needs to have a handle on their resources and workflows. This will give them the insight and confidence to make quick decisions if things aren’t going according to plan. That’s where effective project management comes in. Use these online tools to improve business workflows.
Tools helpful in Project Management :-
- Qlutch.com :
A business can develop marketing objectives, plans, and campaigns like a professional marketer with Qlutch.com. It’s a one-stop shop for how-to guidance on the most common business projects. One can Learn how to create and write a marketing plan, develop a launch strategy, design a brand strategy, and calculate marketing ROI (Return on Investment). Qlutch is free when working online, but downloading plans come with a costing charge.
- Buffer :
Buffer is a social media management platform which is built to simplify the process for business owners. Businesses can Plan campaigns better, and maximize their performance by learning when, what, and how often to post on their social platforms. Buffer also helps to connect to all business accounts at once, making it easier to create and schedule posts. In their free plan one can add three social media channels, and it also gives access to basic publishing tools.
- Todoist :
If one is looking to organize themselves or their team, Todoist gives them the confidence that everything’s on track, no matter where they are or what device they use. They can get a clear overview of everything on their plate and easily add, prioritize and even delegate tasks. One must try their starter package for free!
- Analytics : After investing time, effort and budget into marketing in order to grow your business, you’ll want to know whether you’re getting the right results or not. Try these powerful online tools to monitor your online traffic, and find ways to improve what you’re doing right or not by having analyses of all the efforts done by you.
Tools helpful in Analytics :-
- Google Analytics :
Google Analytics is a free tool by Google that helps small businesses understand the impact of their marketing, and gain insights into their web traffic. It also helps businesses to learn how many people came to their website, where they came from, how long they stayed on specific pages, and how well your SEO (Search Engine Optimisation) is performing. Also, pull customisable reports and track the results of their social media campaigns.
Google Analytics is one of the best and reliable tools to have a look at business analytics and to keep an eye on performance of your business and focus on results and track accordingly to improvise and build growth strategies accordingly.
There are many more free small business tools available in the market, if you know what to look for. But remember, just because something’s free, it doesn’t mean it’s right for your business always. Finding the right tool according to your requirement, careful consideration of goals, processes and resources are needed to be taken care of. For example, you might need to adjust specific workflows or put a resource in place before successfully integrating a new piece of software into your business. That’s when free packages and trials are helpful. They let you evaluate whether something is truly going to add value without any cost or commitment pressure. So, always make decisions on the basis of your business plan and then go for successful execution of the same.